Better data usage by Twiddy & Company ensures a better overall experience for our guests and homeowners. With newly acquired knowledge of how to harness and use our data, we’re much better equipped in making decisions on how and when to reach out to guests and homeowners. The strong relationship between our Marketing Team and Analytics Pros bridges the gap between the hospitality business and the wide world of data analytics. The Google Cloud Platform’s data analytics, such as BigQuery, help Twiddy & Company better analyze website visitor data in an effort to improve conversions.